Blimey. We didn’t expect that. On paper, the inventively-monikered Mavis Victory Project come across as a bit Arctic Monkeys – edgy without being sharp enough to cut yourself particularly seriously. We may have been mistaken.
We’re not entirely certain we know what’s going on in the video. The singer, one of four brothers in the band, starts off horizontal, much in the same way he sings but he seems to have invited some unusual friends over. If they were banning videos purely for being suggestive, this would have to be buried at sea. Somehow, even though it’s largely down to some saucy looks given by the ladies in the video, we feel utterly filthy. What’s happened to us?!
As we progress, we end up in a warehouse populated with torch-bearing hooded sorts with the odd flag being wafted. We’ve gone on holiday by mistake, as it says in the film. Has this anything to do with the song or is the whole thing signing us up for conscription to a life in a dodgy cult. We’re going along with it, anything for a bit of sleaze.